PageGate's new Filter Pack allows you to modify and conditionally modify any part of the messaging data the program interacts with. The Filter Pack can reassign who a message is delivered to based on words or phrases, it can modify the body of the message, it can modify the subject line, it can insert pre-determined text and many other things.
For instance, when using cellular hardware to send and receive messages, you can configure a script to conditionally change who receives a reply message based on what the text in the reply is. As an example, you could configure a filter system so that any time the word lunch shows up in a reply message, that reply is sent to the cafeteria group instead of the general replies group.
You could configure a system where replies from a certain phone number will always be copied to certain recipients or groups.
You could configure a system where certain keywords or phrases are replaced with other keywords or phrases. For example, you could translate a code like PD4N in to 4th Precinct.
You could configure a system that implemented every element described, all at once.