Providers across industries are embracing text messaging
as a modern boost to their marketing and customer service.
While the home security industry is hardly an exception,
it is doing even more interesting things with texting;
some security companies are incorporating text messaging
into the very services they offer, and to much benefit.
Texting, believe it or not, presents a reliable solution
for theft prevention for homeowners and other property
holders. Security cameras are hardly new technology,
but they can now be connected to text messaging in a
way that allows property owners to relinquish worries
about their property's security, trusting that their
phones will alert them of any danger.
SMS-savvy homeowners can outfit their home or other
property with security cameras designed to detect motion.
These cameras, often used to watch children or pets
while an adult is out of the home, can detect any suspicious
motion, and even notify users via text that the motion
has been detected. The device will also generate a live
video feed that users can access when they receive such
texts. Should an intruder or another threat be detected
by the cameras, the homeowner will know in an instant
thanks to SMS, and can check up on the situation by
monitoring the live video feed.
This application of text messaging is a truly powerful
one, allowing property owners to take the security of
their property into their own hands and providing to-the-minute
alerts of potential threats. Because text messaging
is so accessible to so many, and the population as a
whole grows increasingly attached to their cell phones,
this is an especially potent and rapid notification
system that allows homeowners to react as quickly as
Access to video of any potential incidents also allows
property owners to stay up to date on threats by watching
events play out. Accessibility of these feeds on mobile
phones makes monitoring invasions or threats incredibly
convenient, allowing users to check up on the situation
nearly anywhere they may be when they get the notice,
and wherever they may have to go afterwards. This affords
users peace of mind, and allows them to intervene further
in any threats should they see that they need to.
Of course, security companies can also use text messaging
in more conventional ways. Security companies can text
customers important information, such as bill deadlines,
notice of past-due payments, and current statements.
Security companies can also enable customers to text
in codes in order to request automated text messages
bearing desired information.
Security companies can also employ SMS to modernize
their marketing strategy. Companies can text current
customers promotions and deals for their services. They
can also include a number to text on advertisements,
allowing potential customers to text the company for
more information or to begin signing up to receive services.
This affords customers a more convenient experience,
and also expands the company's market by appealing to
people who rely more on text messaging, often the rising
Incorporating SMS into the technology we already know
and rely on holds powerful potential for the improvement
of our lives. Who knows how future innovations with
text messaging will change the way we live?
About the Author -
Sharon Housley is the VP of Marketing for NotePage,
Inc. a software company for communication software solutions.